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Packed

Branding

Vibe: outdoors, modern, playful, approachable

Packed provides guided michigan camping experiences, showcasing the best hidden gems the state has to offer, while educating on how to preserve the beauty of the natural world.

We wanted this brand to be approachable and fun but maintain a modern and simple feel. We customized a bold rounded font and added a playful tent stake illustration at the end. 

Overall this simple branding coupled with strategic imagery and use of color makes this brand stand out as unique and approachable. 

Brand Values

01 / Exceptional Experience

02 / Sustainable Practices

03 / Outdoor Education

Ready to stop doing it all yourself and bring your business some life.

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